ARE YOU GOING TO BUILD A STARTUP — THIS KEY POINT LEADS TO SUCCESS
Are you planning to start a business? Have you ever wondered what was the reason behind every successful business people? One has to know the depth of the sea before getting a precious pearl. If he doesn’t know, he might lose his life. In this article I am sharing some basics of Digital Marketing as a seed, believing one day it becomes a great tree (Build an Empire in your business)
INTRODUCTION
You may wonder why am I focusing on marketing, as there are many areas to cover to specialize. This is the only platform, which connects directly to your customers. The philosophy of marketing is customer satisfaction.
“Customer Satisfaction seems to be a simple word but it is a base to build trust”
This is the main reason to focus more on this concept. To build an empire the foundation must be strong, so knowing the basics will give you a clear road map. let start with mindset…..
MINDSET
What are we going to do with mindset? To start a business we need finance, knowledge about the desired area, production house, etc., Wait……….
As I asked at the beginning what was the reason behind every successful businessman. It's all about mindset.
Before getting into action they already build up a vision of their business. Fixing a financial goal, consistent focus, a lot of research, experiments, implementation are the key concept for their success.
It's not going to happen in a day or a night. Time takes, failure may knock on your door, things may not go as planned, but if you believe in yourself then these hurdles are going to show the path of success. A positive mindset will change your perspective to achieve your goal.
THE FUNDAMENTALS OF MARKETING
Marketing starts before the production of goods or services. The focus on customer needs drags us to create a product that leads to customer satisfaction. These systematic observations and experiments clear that ‘Marketing is based on science’
Three formula of marketing is to send the
1. Right message to
2. Right person at
3. Right time
The purpose of marketing is to build a brand and capture position in the minds of consumers. Quality of product ensures retaining an existing customer as well as introducing a new customer to your business. Marketing is not only helping to discover the product but also creates a good perception.
Marketing is a mix of 4Ps which are
- Product — you need to create a product that satisfies your customer
- Price — fix a suitable price,
- Place — arrange a place where the customer gets your product,
- Promotion — you need to promote to be sustainable in yours market.
WHY LEARN AND MASTER MARKETING
The founder should be a marketer. why?
It can be outsourced, right, but
As the creator of your business you know every thing about your product, how it will be useful to your customers, how to promote them. So, learning and mastering marketing will be easy and it allows you to do better.
let me clear this with another example when you arrange your things, even in a clumsy way, yet you able to find a thing you want. Same if you made a strategy clear about how to market and sell a product, you are on the safer side.
Because you are expert in your product or service. Understanding your views may take time for others. Moreover, this investment will give you an immediate ROI (Return On Investment). Marketing has gone through many evolutions and it never goes out of fashion.
DIGITAL MARKETING VS TRADITIONAL MARKETING
Digital marketing is also called online marketing, which helps us to reach existing and potential customers by using digital channels such as search engines, websites, social media, email, mobile apps, and so on. Any kind of marketing which is carried out online comes under the periphery of digital marketing.
Traditional marketing is the typical form which helps to reach the customer via offline advertising modes, like television, newspapers, magazines, poster, banners, radio, and so on. It gives a maximum reach with a wide range of audiences, easily recognizable with local people coming under your specified geographical area.
The main three differences between digital and traditional marketing in my point of view
Reach = with the help of digital you can reach globally, in traditional you are limited
Tracking = In digital marketing it helps to track the customers, while in traditional it is impossible
Communication = Digital marketing allows two-way communication, but in traditional it is one way
let see how digital marketing overpowered traditional marketing
1450–1900 = Printed Advertising (invention of the printing press, magazine as a means of communication)
1920–1949 = New Media (radio, television advertising begins)
1950–1972 = Marketing grows(telemarketing starts to grow)
1973–1994 = The Digital Era Flourishes (major advances in 2G technology)
1995–2020 = The Era of Search Engines and Social Media (yahoo, SEO, Google, blogging, Facebook, LinkedIn, Youtube, Twitter, Instagram)
CATT MARKETING FUNNEL AND FRAMEWORK
It is a wheel of fortune. To acquire wealth one has to follow this funnel properly. Your success and wealth depends on the niche you choose
C-CONTENT
Content is your asset. Creating beneficial content will attract customers from your niche. Blogs, Videos, Live Webinars are some examples of content creation
A-ATTENTION
Drive customer attention (traffic) to your content using SEO, Social Media paid ads, referrals
T-TRUST
Build Trust with your audience with tripwires, marketing automation, and retargeting.
T-TRANSACTION
Convert your leads into customers with natural sales methods like sales page, sales webinar, the sales call.
All the above-mentioned points are interlinked to attain the result.
INTEGRATED DIGITAL MARKETING
Let give an interesting example, ‘masala tea’, without the proper mixing of spices the tea won't give a better taste. Like that, depending on 0ne 0r two channels in digital marketing won't give you a better result.
It works as a team, where content marketing as a head and other components are team members. It has to be linked together, each component supports each other to give better results, rather than depending on a single member.
The above image shows that content marketing plays a vital role.
Quality content attracts the audience, but to gather audience social media will help. Not to stop at social media alone, reach a maximum audience via email, paid advertisement which enhances SEO. These altogether will lead to sales and convert them into profit.
PERSONAL BRANDING: MASS TRUST BLUEPRINT
This ultimate topic will make you a real rockstar in your specialized area.
WHY PERSONAL BRANDING IS IMPORTANT
People want to hear from people, not from brands. Building your brand makes you an influencer and can give rise to many brands. The best known will always beat the best.
Elon Musk has a bigger following than SpaceX and Tesla. Maintaining brand level and increasing your brand level fully depends on your quality of content and innovative ways to attract and increase the audience.
EVOLUTION OF A PERSONAL BRAND:
LEARN: Learn a new skill through concepts, facts, and procedures. Practice makes a man perfect, like practice the skill and try to become master.
WORK: Put your newfound skills to work. Go from practice to implementation. Applying it in the real world will give you a better understanding and improve your confidence level.
BLOG: Write what you learned and worked on that particular skill. By writing your experience you can know more about yourself and the mistakes you made will play a clarification for others. Simultaneously you started to build your personal brand
CONSULT: Now you have come across the various level and gained more experience than any other. Start consulting other businesses instead of working for them.
MENTOR: Mentoring not only helps you to scale your understanding also gives an update about that skill. The best way to improve yourself is to mentor others.
STARTUP: As you are expertise in your skill, you know each and every pros and con of your area, you can build up your own startup.
CONCLUSION
I sow digital marketing as a seed, watered with mindset, soiled with unique techniques, and show the sunlight through branding. Hope you liked it.
This is the part of Digital Deepak Internship Program